Singapore law · professional services

Terms of use and engagement

These terms describe how Your Brand Works Pte. Ltd. offers professional brand-strategy and positioning services from Singapore, and how visitors may use the website published at yourbrandworks.pro. The language is that of a professional services studio, not of a marketplace or an investment house. Where a written proposal, statement of work or letter of engagement is later signed, that document governs the particular brief and sits alongside these terms. If there is a conflict on scope or commercial detail, the signed document prevails for that engagement; these pages still govern use of the public site.

Last updated 02 September 2026.

The organisation

The practice is Your Brand Works Pte. Ltd., of 61 Amoy Street, #04-02, Singapore 069878. Correspondence may be sent to hello@yourbrandworks.pro or by telephone to +65 6224 5138 during Monday to Friday, 09:00–18:00 SGT. Privacy questions go to privacy@yourbrandworks.pro. The atelier is the publisher of this website, as recorded in the legal notice. The organisation practises from Singapore and writes for Singapore organisations and, when asked, for regional work that still needs a home line in this city-state market.

Positive scope of the professional services

Your Brand Works Pte. Ltd. provides professional brand-strategy and positioning services. The work typically includes a reading of the category, audience segmentation notes, a positioning framework, verbal identity and naming questions, tone of voice specified as behaviour, a brand narrative with a usable story arc, a message hierarchy, and notes for a brand system. Where the brief requires it, the atelier also writes campaign architecture, channel planning, creative direction, an editorial calendar and a launch-plan sequence. The six engagement models described on the public site — including retainers, sprints and advisory desks — are ways of sitting with that work, not a menu of promised market results.

The service is counsel and craft. Documents are prepared so that a client organisation can speak with a clearer shape. The atelier does not buy media on a client’s behalf unless a separate written instruction says so, does not operate the client’s advertising accounts as a broker of outcomes, and does not hold client funds as an investment. Work is performed from the Amoy Street room and, when useful, by correspondence during SGT working hours. Visitors who write through the contact form are asking for a conversation about that professional practice, not purchasing a packaged product from a shelf.

What the engagement is not

Your Brand Works Pte. Ltd. offers professional marketing and communications counsel: brand strategy, campaign architecture, creative direction and channel planning. The atelier’s work supports clearer positioning and more coherent campaigns. Specific lead volumes, sales outcomes, rankings, follower growth or advertising performance sit outside the scope of any engagement. Marketing decisions remain with the client. This is a professional services engagement, not an investment product and not financial advice.

The same boundary applies to the website copy. Pages that describe method, engagements or capabilities are descriptions of craft. They are not forecasts, not comparative league tables, and not an invitation to treat the atelier as a financial adviser, a credit provider or a seller of securities. No page on this site should be read as a warranty that a campaign will produce a particular commercial result.

Use of the website

The public pages are offered so that an organisation can understand the studio’s method and, if it wishes, write to the desk. Visitors may read, print a page for their own files, and follow the published links. They may not scrape the site in a way that burdens the host, copy the atelier’s wording for another commercial practice as if it were their own house voice, or present the pages as an official channel of a third organisation. The site is hosted on a managed web host with Singapore-region infrastructure; availability is kept in ordinary professional order, but the atelier does not promise uninterrupted access and may take the site down for maintenance or revision.

Material on the site — the arrangement of sections, the photographs commissioned or licensed for the studio, the verbal identity of Your Brand Works — remains the organisation’s, or remains with its licensors, unless a signed engagement transfers a specific deliverable. Viewing a page does not transfer copyright. Quotations for editorial review are welcome when they are short, attributed, and not used to imply that the atelier endorses another firm’s offer.

Enquiries and the forming of an engagement

A message sent through the contact form on contact.php, or an email to hello@yourbrandworks.pro, is an enquiry. It is not, by itself, a contract for a brand programme. The atelier replies during SGT working hours when it can usefully do so. If both sides wish to proceed, the studio issues a written brief or proposal that names the question on the table, the documents to be prepared, the review cadence, and the commercial terms. Until that writing is accepted in the manner the proposal specifies, neither side is obliged to begin the substantive work.

The client organisation is responsible for nominating a counterpart who can take decisions, for supplying materials that it has the right to share, and for saying when a draft does not yet match the organisation’s facts. The atelier is responsible for bringing method to the table: for writing the frame, ordering the claims, and keeping campaign architecture behind the sentence rather than in front of it. Delay on either side is discussed; it is not treated as a theatrical failure.

Client materials and confidentiality

Documents, research extracts and brand assets that a client supplies remain the client’s, except for the limited licence the atelier needs in order to perform the engagement — to read, annotate, restructure and, where agreed, to present excerpts in a working session. The studio treats those materials as confidential and does not publish client names beside outcomes on this website. The atelier’s own frameworks, workshop sequences and unpublished notes remain the atelier’s working method, even when a particular page produced for a client is assigned to that client under the proposal.

Confidentiality does not prevent the organisation from complying with a legal duty to disclose, or from sharing information with a processor who is bound to keep it, such as the managed host or an accountant acting for the studio. It also does not prevent the atelier from using general skill and market knowledge gained in the ordinary course of practice, provided a client’s unpublished facts are not thereby revealed.

Intellectual property in deliverables

Unless the signed proposal says otherwise, the client receives a licence to use the final agreed deliverables — the positioning framework, message hierarchy, tone-of-voice notes, and similar pages — for the client’s own brand and communications. The licence is for the client organisation’s ordinary business, including agencies the client later appoints, and is not a right to resell the atelier’s unpublished method as a competing product. Drafts that are not accepted remain working papers. Third-party type, photography or stock that the atelier recommends remains subject to its own licence; the studio will say when a further permission is required rather than implying that every reference image on a mood board is free to publish.

The Your Brand Works name, the arrangement of this website, and the atelier’s public essays stay with Your Brand Works Pte. Ltd. A client may refer to the fact of an engagement in its own materials with reasonable accuracy; it may not suggest that the studio has certified a campaign’s commercial performance.

Fees, expenses and invoices

Fees are set out only in the written proposal or invoice, never as a public tariff on these pages. The atelier does not publish prices here, and nothing on the site should be read as a standing offer at a particular sum. Reasonable expenses, if any, are described in the same writing before they are incurred. Payment terms, including when a first invoice is due and how a retainer month is counted, live in that document. Work may be paused if an agreed invoice remains unpaid after the period stated there, following a plain reminder.

Professional care and the limit of responsibility

The atelier practises with the care that a reasonably competent Singapore brand-strategy studio would bring to similar work. That standard is one of professional attention to language, structure and the brief as written. It is not a promise that the market will respond in a particular way, that a search ranking will move, or that a channel mix will produce a stated volume of leads. Those matters sit with the client’s own marketing decisions and with forces the studio does not control.

To the extent permitted by Singapore law, the organisation’s liability for an engagement is limited to the fees paid for the work giving rise to the claim, except where the law does not allow such a limit — including death or personal injury caused by negligence, or fraud. The atelier is not liable for indirect or consequential loss, for lost profit, or for a shortfall against an internal target the client set for itself. This clause is intended to be reasonable between commercial parties who have chosen a professional services desk rather than an outcome contract.

Nothing in these terms excludes liability that cannot be excluded under the Unfair Contract Terms Act 1977 of Singapore or other mandatory Singapore law. Consumers who deal as individuals, if any such visitor uses the site, retain the protections that statute gives them; the atelier’s ordinary counterpart is an organisation seeking counsel.

Acceptable use and third-party services

Visitors must not use the site to send unlawful, deceptive or harassing material, to attempt unauthorised access to the host, or to interfere with other readers. The contact form includes a quiet field to discourage automated clutter; filling that field may cause the message to be ignored. The Google Maps embed on the contact page, when a visitor has allowed it, is Google’s service. Use of that embed is also subject to Google’s terms. The atelier is not responsible for the map’s availability or for data Google may collect, which is described briefly in the privacy notice and more fully in Google’s own documentation.

Links from this site to other addresses are offered as orientation, not as an adoption of those sites’ policies. A link is not an engagement and not an endorsement of another organisation’s financial or legal standing.

Personal data

Personal data sent through the site or by email is handled as described in the privacy notice. Cookie storage is described on the cookies page. By using the contact form, the sender asks the atelier to use the submitted details to reply to that enquiry. Consent for that narrow purpose is recorded on the form. These terms do not replace that notice; they only confirm that data questions are answered there and at privacy@yourbrandworks.pro.

Changes, suspension and ending an engagement

The atelier may revise these website terms by updating this page and the date below. Continued use of the public site after a revision is treated as acceptance of the revised wording for site use. A live engagement is not silently rewritten by a website edit; changes to a signed brief require the same form of writing that created it, unless the proposal already allows a named variation.

Either side may end an engagement in the manner the proposal provides — typically by written notice and a settling of work already performed. The atelier may suspend site access for a visitor who misuses the host. Ending a conversation by email does not require ceremony; the desk will say when a file is closed.

Force beyond ordinary control

If a circumstance beyond ordinary control — including a failure of Singapore-region infrastructure, a legal prohibition, or an event that closes the Amoy Street room — prevents timely performance, the affected side will say so and the timetable will be discussed. The atelier’s duty in that case is to resume when it reasonably can, not to invent a substitute result.

Governing law and the reading of these terms

These terms, and any engagement that refers to them, are governed by the law of the Republic of Singapore. The courts of Singapore have jurisdiction, without prejudice to either side’s right to seek interim relief where a court elsewhere must act to protect confidential material or intellectual property. The terms are written in English. Headings are for orientation only. If a clause is held unenforceable, the remainder continues. A failure to insist on a point on one occasion is not a waiver of that point later.

These pages do not create a partnership, joint venture or employment between the atelier and a visitor or client. The studio acts as an independent professional practice. Notices to the organisation are effective when delivered to 61 Amoy Street, #04-02, Singapore 069878, or to hello@yourbrandworks.pro, during ordinary SGT working hours plus a reasonable time for reading.

Contact for these terms

Questions about this page may be sent to Your Brand Works Pte. Ltd., 61 Amoy Street, #04-02, Singapore 069878, by telephone to +65 6224 5138, or by email to hello@yourbrandworks.pro. Related notes: legal notice, privacy, cookies.

Last updated 02 September 2026.